Summary Dashboard

The PaySketch Summary dashboard shows a variety of information, consolidated within separate segments dedicated for each business function.

Header

The header is a common placeholder across all dashboards. The information it shows however, is a composition of both static and dynamic fields, including an exit application button.

The header section in the Summary Dashboard displays the account balance along with the date it was last updated by PaySketch. Hovering over the account balance shows the balance check date as well as the time in the computer’s local time zone. On the extreme right is the application exit button which when clicked will close and exit PaySketch.

Notifications

The notifications segment is also visible across all dashboards of PaySketch. It contains a dynamic notification area which shows system wide and dashboard specific notifications, warnings or error messages.

Besides showing notifications, this section also comprises of an action button and indicators:-

Send Money – when clicked, a popup appears which allows to the user to enter an email address and amount to be transferred across from the PayPal account balance.

Internet Connectivity Indicator – this toggle switch indicates whether the user’s computer and the application has internet connectivity.

Process Indicator – this indicator is only visible when there are updates or downloads in progress. It shows details about transactions and system updates being processed in the background.

Sales

Sales drives businesses, and therefore the important numbers show up right upfront in the sales section.

The sales section of the Summary Dashboard shows 5 important numbers and factors around sales, analyzing which can deliver the biggest possible boost to your business.

Total Sales

It helps you answer the most basic question – How much money have I made via sales through PayPal? This number reflects the total gross revenue generated by your business. It shows precisely how much you’ve made so that you can fasten up sales or marketing efforts to reach specific quarterly/yearly revenue milestones.

Net Sales

This field shows the net revenue (gross revenue minus the transaction charges and fees) that the business has generated from you since its inception.

Fees

Another crucial question which most merchants have, but don’t know the right answer to is – How much have you paid in PayPal fees? The numbers in this field let you exactly as to how much has your business been charged in transaction charges and fees paid to PayPal.

Refunds

Unhappy customers are a a big no to any business and this field shows exactly how much has been paid back in refunds and the number of refunds that have been processed. This helps businesses measure and calculate the as to exactly what percentage of revenue goes to refunds.

Chargebacks

Chargebacks are fight back cases files by buyers with their credit card companies when they want to dispute a charge. PayPal really has nothing to do with chargebacks – they had a separate dispute and resolution workflow in place, but they do have to honor any chargeback claims that come along by a credit card issuers against any valid purchase. PayPal may choose to fight back (depending on the information and evidence you provide to support the case); but PayPal does charge a mandatory chargeback fee for the efforts that it has to put to handle chargebacks. The chargeback numbers tell you exactly how many chargeback claims have been filed against purchases made from your business and precisely how much has your business lost in fighting (loosing or winning back) the chargeback claims.

Products

Products – the tangible or intangible goods and services bring potential customers to your business. It is therefore important to analyze and be thorough with how well do products perform. The products section of the summary dashboard throws light on the same.

The Products highlights shows really important data about products across the board. This helps sales and marketers create focused projections and take directional business decisions.

Products in Portfolio

The field shows the total number of distinct products that have been projected and sold to the audience, thus acquiring customers and generating revenue.

Products Sold

Shows the total number of distinct product sales that have occurred.

Highest Selling Product

Highlights and shows the highest selling product by numbers (not by revenue). Hover over the field and view details like the total sales and generated revenue.

Least Selling Product

Shows the least selling product by numbers. Observers should take into account that this does not necessarily mean that the product be ousted from the inventory. It could be a very high value product which has limited buyers, or could be a new launch needing more marketing efforts for product to gain market attention. Hover to gain a deeper insight by knowing the revenue and sales performance of the listed product.

Most Refunded Product

This field shows the product/service that has been refunded the most. Unhappy customers cast a dark shadow and identifying products which are not so well received by the market can bolster improvements across the product, pre-sales and post sales service. Hovering over the product/service show the number of times refunds have been processed for the same.

Topline Products

This section graphically shows the top 5 products which have contributed the most to the overall business revenue. Product distribution by revenue helps understand the top performers and forecast sales and marketing expenditures associated with them. Products with low price and high sale volumes might not contribute as much to the revenue as fewer sales of a highly priced product. This helps realize and understand the importance of products based on their revenue contribution.

Bottomline Products

Reflects the least performing products based on their contribution to the overall revenue. Comparing the marketing, support and post sales expenses being catered to these products can help answer questions such as :-

Whether the product offering should be continued?
Is there too little marketing being done for low performers, resulting in low market recognition?
Does a particular product still have an existing market?

The topline and bottomline products section consolidated information into a tabular and a pie chart. The pie chart disintegrates into product pies, hovering over which shows the product revenue and sales performances and their contribution in percentage to the overall revenue.

Product Performance

Having access to this information lets you answer basic, yet crucial questions such as:-

Which are the best selling products by numbers and revenue
Which products don’t contribute even single digits to overall revenue
Identify products that have a real problem as they are refunded the most
The top performers in across all of the product portfolio

Customers

This section details one of the most important aspects of business – the customers.

Customers

This field shows the total number of unique customers who have brought business to your organization.

Returning Customers

Its always good to see happy customers, and they payback by bringing more and more business. This field shows returning customers who have purchased from your organization more than once.

Value/Customer

This number taps on a different aspect of customer acquisition- it shows the average business that each unique customer of the organization has contributed with.

Peak Order Time

A highly important aspect of merchants doing online sales is that their website uptime. Knowing the peak order time helps by:-

Ensuring that the website has zero downtime during peak business hours.
Support is at its toes and responsive during the peak order timings

Order Frequency

Another important metric that reflects the average buyer acquisition rate. This helps determine how businesses perform over a period of time. An expanding order frequency with falling revenue could be a red flag and sales/marketing teams must be on alert to counter these. At the same time, lower revenue with smaller order frequency numbers would signify sales of lower priced products/services.

Peak Order Time

Summary Dashboard

Header

Notifications

Sales

Total Sales

Net Sales

Fees

Refunds

Chargebacks

Products

Products in Portfolio

Products Sold

Highest Selling Product

Least Selling Product

Most Refunded Product

Topline Products

Bottomline Products

Which are the best selling products by numbers and revenue

Which products don’t contribute even single digits to overall revenue

Identify products that have a real problem as they are refunded the most

The top performers in across all of the product portfolio

Customers

Customers

Returning Customers

Value/Customer

Peak Order Time

Order Frequency