In the recent years, an entirely new community of developers and individuals has sprung up, who prefer to sell digital content like softwares, themes, plugins and widgets. At the same time, with a growing e-commerce industry individual sellers and small businesses have grown atleast 10 folds in the past 3 years. If you are running a business online, then chances are that you use PayPal as one of the modes of payment.

With growing sales numbers and multiplying customers, it becomes harder for businesses to keep track of things; particularly for individuals and SME who have little to no access to any form of analytics or reporting. An application that sits right on your computer and keeps you updated with the latest happenings in your PayPal business account, crunches all the numbers to show you actionable indicators and does all the work so that you could see contiguous sales and payment trends, measure customer loyalty and fix issues with non-performing products. Read more →